Marcia Noyes

Public Relations in Urgent Care: A Step-by-Step Plan for Success

Journal of Urgent Care Medicine | May 2012

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Despite the meteoric rise in urgent care center openings over the past decade, media outlets indicate that story pitches received from urgent care providers pale in comparison to those submitted by hospitals and pharmaceutical companies. Yet urgent care medicine remains fertile ground for quick and compelling medical stories sought by reporters each day. Harnessing those needs by submitting story ideas based on the services an urgent care center offers is one way that providers can propel their businesses forward in their own communities.